Do NOT make me choose between a great UX and boosting my revenue!!
The ongoing clashes between revenue, product, and editorial teams are painful to say the least. It doesn’t have to be this way.
The ongoing clashes between revenue, product, and editorial teams are painful to say the least. It doesn’t have to be this way.
Mobile Web usage is booming, which is great, but its prosperity has also opened a Pandora’s Box of challenges for Mobile Web publishers. New and old problems continue to surface, such as different screen sizes, load speed, limited ad’s sizes, number of ads that can be presented per [...]
The shift from desktop to mobile web has made the website homepage almost redundant. As you know, most mobile web users reach your site directly, through a social network, or via a search for a quick, one-time bite out of your content. In a world where users consume articles, optimizing an ad layout [...]
Scott Kirsner, the editor of Innovation Leader and a long-time business columnist for the Boston Globe recently published an article at Harvard Business Review on the troublesome juncture between embracing innovation and executing on implementation entitled The Stage Where Most Innovation [...]
Native ads have been a hot topic in the advertising marketplace for a while now [...]
In 2015, Google started experimenting with a mobile web only index [...]
The IAB has recently released a new ad portfolio draft, that was open for public comments until December 22 [...]
You could say that Ad Blockers have proven to be a real pain for publishers – but that would be an understatement [...]
With the immense growth and popularity of the mobile web industry, new technologies and innovations are introduced daily [...]
Today, with mobile usage overtaking desktop usage, online publishers understand more than ever, that having a mobile presence is not a priority, it’s a must [...]