Do NOT make me choose between a great UX and boosting my revenue!!
The ongoing clashes between revenue, product, and editorial teams are painful to say the least. It doesn’t have to be this way.
Viewability and ad scale – how to achieve a perfect equilibrium?
Mobile Web usage is booming, which is great, but its prosperity has also opened a Pandora’s Box of challenges for Mobile Web publishers. New and old problems continue to surface, such as different screen sizes, load speed, limited ad’s sizes, number of ads that can be presented per [...]
Discover viewability metrics per page with Browsi’s article cards
The shift from desktop to mobile web has made the website homepage almost redundant. As you know, most mobile web users reach your site directly, through a social network, or via a search for a quick, one-time bite out of your content. In a world where users consume articles, optimizing an ad layout [...]
Principles of implementing 3rd party technology for publishers
Scott Kirsner, the editor of Innovation Leader and a long-time business columnist for the Boston Globe recently published an article at Harvard Business Review on the troublesome juncture between embracing innovation and executing on implementation entitled The Stage Where Most Innovation [...]
The native advertising train has left the station – are you on It?
Native ads have been a hot topic in the advertising marketplace for a while now [...]
Google search index prioritizes mobile – what should you do about it?
In 2015, Google started experimenting with a mobile web only index [...]
Everything you need to know about IAB’s new ad portfolio
The IAB has recently released a new ad portfolio draft, that was open for public comments until December 22 [...]
How you should deal with ad blockers- the most recent industry headache
You could say that Ad Blockers have proven to be a real pain for publishers – but that would be an understatement [...]
Digital tools to boost performance of mobile publishers
With the immense growth and popularity of the mobile web industry, new technologies and innovations are introduced daily [...]
Don’t leave money on the table: top 6 mobile website monetization tactics
Today, with mobile usage overtaking desktop usage, online publishers understand more than ever, that having a mobile presence is not a priority, it’s a must [...]