Marketing Operations Manager

Browsi

About The Position

We are looking for an experienced Marketing Operations Manager to join our growing Marketing team. In this role, you will be responsible for driving the systems behind our marketing activities and KPIs, track and report on different marketing efforts, ensure data is intact, and all in all - establish and maintain scalable marketing operations processes that ensure best practices in campaign, lead and database management.

 Responsibilities

  • Develop global processes to manage database hygiene and optimization and partner with Sales Ops to improve gaps in data health
  • Understand the customer journey, lead flows and routing through our systems and oversee the collection, enrichment, scoring and assignment of leads
  • Understand our target audience, explore ways to grow our ICP and TAM and optimize our segmentation
  • Support marketing efforts with ongoing operations within HubSpot and Salesforce (forms, workflows, landing pages, emails, campaigns, lists, reports…)
  • Ensure we’re tracking every touchpoint in our revenue funnel from first touch through to closed won with clear attribution of marketing ROI and constantly report on the efficiency of our marketing efforts accordingly
  • Own, evaluate, implement and maintain Marketing systems (HubSpot, ZoomInfo, Drift…)

Requirements

  • 2+ years in a similar position (Marketing Ops, Business Ops, Marketing Automation, Full-Stack Marketing) preferably in a B2B SaaS environment
  • Analytical problem-solving skills (including mastery of Microsoft Excel/Google Sheets) and experience with marketing attribution reports and data analysis
  • Proven ability to design and optimize complex systems and processes
  • Strong tech stack: HubSpot & Salesforce, any other tools is a plus
  • Experience working with 3rd party automation and tracking tools (Zapier, Google Analytics, etc.)
  • Enthusiastic team player who can build strong relationships with peers and thrive in an highly collaborative setting
  • Ability to work self sufficiently, and excel in a high-paced environment with changing and evolving responsibilities
  • Excellent planning, organization, and project management skills
  • Exceptional attention to details

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