IVT and Publishers: A Focused Approach – whitepaper by Browsi and Dr. Augustine Fou
By Asaf Shamly | January 28, 2021
While core use-cases for putting AI behind ad inventory are to increase viewability, scale and programmatic cpms – and reducing wasted impressions to viewable campaigns – an exciting byproduct is the drastic reduction of Fraud/IVT.
In our latest whitepaper, in cooperation with Dr. Augustine Fou, we show how Browsi Inventory Cloud reduces IVT well below the industry standard of 2.8%, further supporting AI as a powerful vehicle for achieving premium inventory in today’s custom-standards driven ad world.
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