The cost and process of optimizing viewability per page [infographic]
By Asaf Shamly | January 28, 2021
Viewability is not a challenge for advertisers… all they need is to ask for it and track it.
Viewability is a publisher challenge
An underperforming media is something only they can fix. The main reason for inefficient media is non-viewable ad placements. Ironically, these placements that are the publisher’s 2nd most important asset after content are created, managed and optimized almost the same way they were 21 years ago – manually, periodically, statically and at a macro level.
Publishers can’t optimize their media for viewability per any given article due to lack of ROI. Check our infographic below on the process to optimize viewability per article, its costs, and alternative options.
The ongoing clashes between revenue, product, and editorial teams are painful to say the least. It doesn’t have to be this way.View Now
Understand your inventory breakdown with the new Viewability Dashboard.View Now
Ready to uncover insights and step up your ad layout strategy?View Now