The IAB’s new ACIF standard brings much-needed structure to creative asset tracking in programmatic advertising. It’s a meaningful step —…

Today’s media teams aren’t just asked to drive results; they’re asked to defend them. In a market where ad budgets…

You can have the best ad in the world - high-performing creative, long time in view, shown to an engaged…

OpenSincera is a bold step toward greater transparency in MarTech. This free API gives open access to inventory data across…

You’ve heard the standard: 50% of an ad’s pixels, in view, for at least one continuous second. That’s the industry…

Let’s start with what everyone agrees on: ad quality matters. It matters for advertisers trying to get results. It matters…

In digital advertising, everyone gets paid when an ad is served. Doesn’t matter who saw it. Doesn’t matter if anyone…

Too often, marketing strategies are built on outdated insights, six-month-old personas, and assumptions dressed up as decisions. The result? Wasted…

Transparency isn’t a “nice-to-have” anymore — it’s a necessity. We’ve all seen how even the biggest brands can land in…

For years, digital advertising has been looking backward—analyzing historical data to predict what’s next. But in a world where consumer…

The latest courtroom drama surrounding Google has sparked debates about the future of Chrome and its role in digital advertising.…

Sell-side curation might just be the hottest topic in AdTech at the moment. See why publishers need to step up…

We’re naturally drawn to bad news but when it comes to ad dollars, it’s not always so straightforward. Read this…

News Corp is accusing Perplexity of using its articles to fuel search results without permission in a move that crosses…

Since 2021, open programmatic ad spending has barely grown by 3% while the walled gardens - think Google and Amazon…

Today, according to recent stats, 31.5% of internet users globally use ad blockers at least occasionally. While most traffic now…

The days of vague attention metrics are officially over. The Media Rating Council (MRC) and The Interactive Advertising Bureau (IAB)…

In a move that signals a potential shift in the media landscape, Condé Nast licensed content to OpenAI to fuel…

Google Has an Illegal Grip on the Search Market As if the judge’s siding with the Department of Justice (DOJ)…

OpenAI just dropped something big - meet SearchGPT, the all-new search prototype based on artificial intelligence. While still in the…

So, after bracing for impact and preparing to say goodbye to third party cookies, Google changed its position. Instead of…

While there is no one-size-fits-all approach to ad density, striking the right balance is essential for maximizing revenue while ensuring…

The U.S. publishing industry in 2024 presents a dynamic and challenging environment characterized by technological innovation and regulatory complexity.

The ongoing clashes between revenue, product, and editorial teams are painful to say the least. It doesn’t have to be…

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