Optimizing Viewability Per Page – Manual vs. Real-Time Process [Infographic]
By Asaf Shamly | January 27, 2021
Meeting viewability targets has long been one of the biggest challenges facing publishers, and with good reason: Advertisers don’t want to waste their online marketing budget on impressions that aren’t actually being seen by users.
Low viewability could be due to several different reasons, including users who have installed ad blockers and pages that have been opened by a bot. But it could also be due to issues that publishers have more control over, such as ad layout.
Even though ad inventory is the publisher’s second-most important asset, after content creation, it is still managed and optimized inefficiently: it’s a manual process involving multiple teams (UX, Product, R&D and Ad Ops), repeated every few months, at the macro level.
Publishers can’t optimize their ad inventory for viewability per any given page due to lack of ROI. The costs and time needed to scale up to meet viewability targets can be daunting (and often impossible to meet).
THERE IS A BETTER WAY TO SCALE UP.
Check our infographic below detailing the cost and the process of optimizing viewability per page and why you need to adopt a real-time, automated process using AI-powered ad inventory.
Want to learn more? Talk to a specialist today.
Latest Articles
-
The Doctor Everyone’s Seeing: YouTube, AI Search, and the New Rules of Visibility
Google’s AI Overviews are reshaping discovery by deciding which sources appear in answers — often before users ever click. As search shifts from clicks to citations, traditional performance metrics no longer tell the full story. This article explores what visibility really means in an AI-mediated web, and why competitive intelligence is now essential.
View Now -
The Vanishing Web: What Google’s Admission Really Means for Advertisers
For years, Google insisted the open web was thriving. Then, in a legal filing, it admitted the opposite. For advertisers, the real risk isn’t where ads run, but how much of what happens around them can still be seen, understood, and measured.
View Now -
What the RSL Standard Signals About the Future of Visibility in 2026
When Reddit, Yahoo, Medium, and several of the web’s biggest content platforms announced a new Really Simple Licensing (RSL) standard, most coverage focused on the politics: platforms finally demanding compensation from AI companies; a new legal framework for training data; the good old open-web fight. But if you take one step back, something bigger comes into focus. For the first time, publishers are trying to engineer visibility - not for users, but for AI agents. And advertisers should be paying attention.
View Now