Back to all blog posts

Webinar Recording – Delivering a Personalized UX in a Cookieless World

By Browsi | August 24, 2022

Are you ready for the cookiepocalypse?

The future is cookieless.

Learn how to respect readers’ privacy and provide a personalized user experience without jeopardizing revenue.

Summer 2024 is coming – and with it, the notorious cookie apocalypse, AKA the end of third-party cookies.

Why is this reason for concern?

Because cookieless audience targeting has yet to become the norm.

Significant personalization is a real struggle.

We’ve gathered a panel of 3 industry experts, for a webinar with one goal – to help you navigate this inevitable future optimally and already start planning for tomorrow.

Latest Articles

  • We Now Know What Ad Was Served. We Still Don’t Know if it Mattered.

    The IAB’s new ACIF standard brings much-needed structure to creative asset tracking in programmatic advertising. It’s a meaningful step — but knowing what was served isn’t the same as knowing if it mattered. This piece explores what ACIF fixes, what it doesn’t, and why understanding the experience of an ad is key to measuring true impact.

    View Now

  • When Budgets Shrink, Transparency Becomes Power

    Today’s media teams aren’t just asked to drive results; they’re asked to defend them. In a market where ad budgets are under the microscope and every dollar must prove its worth, clarity and efficiency win. It’s no longer about spending more — it’s about spending smarter. The brands that can surface waste, double down on what works, and adapt in real time will be the ones that thrive in this new media economy.

    View Now

  • In Real-Estate and in AdTech – Location is (Almost) Everything

    You can have the best ad in the world - high-performing creative, long time in view, shown to an engaged user. But if it’s squeezed between seven other ads on a cluttered page? It’s not going to land. That’s the part we don’t talk about enough. The environment. The layout. The density. The visual noise around the impression. Let’s talk about two under appreciated KPIs that shape that environment.

    View Now