AdProfit, a Swedish monetization company, collaborated with Browsi on five of their domains. The result? A remarkable 19% uplift in revenue, while maintaining an optimal user experience.

 

The opportunity

Meet AdProfit: Sweden’s monetization maestro juggling more than 50 world-class publishers like a pro, specializing in the Business and Finance verticals.

Their plate is filled with a variety of content, from in-depth company research to the latest local headlines.

They’ve spotlighted five domains, including affarsvarlden.se and foretagande.se, to pioneer their collaboration with Browsi.

 

 

The challenge

AdProfit had a puzzle on their hands: how to maximize revenue across their diverse portfolio without stretching their technical team too thin or ruffling the feathers of their user experience.

The target? A neat 10% RPM increase on each domain, while keeping UX smooth and seamless.

Enter Browsi: The digital knight in shining armor. With a dash of AI magic and a sprinkle of data-driven real-time insights, we fine-tuned ad placements to perfection.

 

Incredible results

Browsi’s implementation across the five pilot domains of AdProfit yielded:

+19% RPM
+26% ads per page
+5% viewability
+19% CTR

And the cherry on top?

Not only did Browsi surpass the set KPIs, but essential UX KPIs such as engaged users, time on page, scroll velocity, and scroll depth remained unchanged with some even improving.

 

 

“Partnering with Browsi transformed our approach to monetization through the lens of real-time personalization. We witnessed a marked boost in our revenue metrics without compromising the user experience. Achieving this balance seemed challenging, to say the least, but Browsi’s advanced technology made it possible.“

Jakob Hansson
Head of Ad Operations
Adprofit

 

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