Gumtree partnered with Browsi to optimize their inline revenue, achieving remarkable results including a 133% increase in RPM and 162% ROI during the pilot period.

 

The Opportunity

Gumtree is a South African leading online classified advertisement and community website.

This local focus is poised to not only benefit Gumtree but also contribute to the broader growth and development of South Africa’s digital economy.

Their website gumtree.co.za generates 20 million monthly page views.

 

 

The Challenge

Gumtree wanted a partner that could help them increase their ad revenue without sacrificing their UX.

They partnered with Browsi and aimed to achieve a 10% uplift in programmatic inline revenue while preserving ad unit viewability metrics. A 30 day pilot was rolled out.

 

Incredible results

• +133% RPM
• 162% ROI
• Not only did Browsi meet the viewability targets, but it also exceeded them.
• Maintained UX KPIs, improved scroll depth and time on page.

 

 

 

RPM Impact

During the pilot period, Browsi surpassed expectations by achieving a 133% increase in RPM!

 

UX Impact

Additionally, user experience was maintained, evidenced by prolonged time spent on page and deeper scroll depth. This indicates that ads did not disrupt the user experience, as users were able to seamlessly access the content they were reading.

“Our partnership with Browsi has been instrumental in achieving our revenue goals while prioritizing user experience.

Their solution not only met our requirements but also provided invaluable data to support our decisions.”

Dianne Clark
Head of Advertising

 

Ready to boost your programmatic inline revenue while ensuring superior ad viewability & UX?

Schedule a demo with Browsi today and become our next success story!

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