Anteriad manages programmatic advertising campaigns for a large portfolio of brands across the US market. Like most trading teams, they relied on DSP data. However, critical inventory-level signals aren’t captured there, meaning waste goes unnoticed and optimization opportunities get missed. By layering PolarisAI data on top of their DSP workflow, they drove up to a 25% CTR lift across 10 brand campaigns with no additional spend.

The Opportunity

Anteriad had an established programmatic operation and a portfolio of brand campaigns already performing. But strong baseline performance doesn’t mean there’s nothing left to find. By layering independent inventory intelligence on top of their existing DSP workflow, they could catch waste earlier, act on it faster, and drive measurable gains without touching the media budget.

The Challenge

Standard DSP data is able to identify under performing inventory but only at a higher level and after impressions thresholds have been met, which is too late. Key questions remained unanswered: 

• Which inventory placements were refreshing too frequently?
• Where was ad density compromising CTR and viewability?
• Where was budget being wasted on low-quality impressions?

By deploying PolarisAI Creative Wrappers across 10 brand campaigns, Anteriad unlocked a rich layer of inventory intelligence unavailable in the DSP. This enabled an earlier stage, more aggressive and granular waste trimming, focused on 2 core actions:

The Impact

PolarisAI data drove measurable CTR lift across all 10 brand campaigns, with results building across two phases. In Phase 1, Anteriad optimized using DSP signals while monitoring waste with PolarisAI data, lifting CTR by 10–15%. In Phase 2, they brought PolarisAI data into the optimization cycle earlier, increasing CTR gains by up to 25%.

The jump between phases confirmed what the team suspected: PolarisAI surfaces inventory signals no DSP can match and acting on them earlier delivers better results, with no additional spend.

“At Anteriad, we’re always looking to deliver stronger performance without increasing media spend. Browsi’s PolarisAI gave our team a deeper level of inventory intelligence than our DSPs could provide, uncovering optimization opportunities that would have otherwise gone unnoticed. The results spoke for themselves: improved engagement, greater efficiency, and up to a 25% CTR lift across multiple campaigns”

– Karl Hjartarson, EVP Digital Operations and Performance at Anteriad

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