How BurdaMedia Extra Achieved a 485% Programmatic ROI While Increasing Viewability and Revenue
BurdaMedia Extra (formerly Burda CZ) partnered with Browsi to boost programmatic revenue without compromising user experience. A two-domain pilot delivered a 32% uplift in revenue, a 13.2% increase in viewability, and a 485% ROI – surpassing the original 185% goal. Within 3 months, they scaled to 8 domains.
The Opportunity
BurdaMedia Extra is one of the most prominent media publishers in the Czech Republic and part of the global Hubert Burda Media group. With over 62 million monthly pageviews, the publisher oversees leading lifestyle, fashion, and news brands including ELLE, Marianne, Apetit, and high-traffic digital properties like Extra.cz and Toprecepty.cz.
In 2023, BurdaMedia Extra acquired Extra Online Media, strengthening its print and digital presence. As part of a broader effort to improve programmatic revenue performance, the team partnered with Browsi to run a focused pilot aiming to increase yield while protecting the user experience and viewability standards across its sites.
The Challenge
BurdaMedia Extra set clear benchmarks:
- Boost programmatic revenue
- Improve key monetization KPIs
- Maintain viewability and UX
- Hit target of at least 185% ROI
Instead of adding more ad units or disrupting editorial design, they aimed to optimize smarter not louder.
Incredible Results
Browsi delivered fast on its promise of turning programmatic signals into real revenue without disturbing the reader experience. The pilot generated an impressive 485% ROI, far-surpassing initial targets.
+32%
Programmatic Revenue
+13.2%
Viewability
Stable
UX
485%
ROI
The success was impossible to ignore. Within just three months, BurdaMedia Extra scaled the solution across eight domains in its portfolio, with results continuing to exceed KPIs.
“We’re always looking for sustainable ways to grow programmatic revenue without compromising the experience.
Browsi delivered early results that aligned with those goals, which made it easy to justify a broader rollout.”
– Hubert Gall, AdSolutions & Yield Manager, Burda.cz
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