Publisher Guidelines

Last Updated: July 22nd , 2020

  1. General.

These guidelines are designed for publishers who own and/or operate a website(s) (“Publisher” or “You”) to which Browsi (“We”, “Us”) will provide its monetization services;

These Guidelines are only aimed to provide You with key principles to which it must adhere and does not derogate from Your obligations to act at all times pursuant to any applicable law, regulation, contractual obligations, terms of service, privacy policies and guidelines of related third parties (including Ad Exchanges, Advertiser’s and the industry best practices.

We may occasionally modify these guidelines for the purpose of addressing and properly reflecting the recent applicable updates in all law, regulation and industry best practices.

  1. Compliance with law.
    1. Publisher and its website(s) will comply at all times with requirements of all applicable laws, rules and regulations and where applicable shall comply with all : General Data Protection Regulation (GDPR) , California Consumer Privacy Act (CCPA), Brazil’s General Data protection laws (LGDP; Lei Geral de Proteção de Dados)  and other applicable data privacy laws, regulations and industry best practices, in accordance with the law in force at any given time.
    2. Online Behavioral Principle – where applicable to Publisher, You must comply with any applicable DAA Self-Regulatory Principles (for Online Behavioral Advertising, for Multi-Site Data, and guidance on the Application of Self-Regulatory Principles to the Mobile Environment), including provisions on obtaining consent for the collection, use, and transfer of precise geolocation data, and with the IAB OBA Framework if applicable.
  2. End User Information, Privacy and EU user consent policy
    1. Certain disclosures must be given to and consents obtained from end users in the (i) European Union; and/or  (ii) California,  where the GDPR and/or CCPA, and/or LGDP requires such disclosures and consents,

For such end users:You must use commercially reasonable efforts to disclose clearly, and obtain consent to, any data collection, sharing, transfer or selling and the usage that takes place on Your site; and You must use commercially reasonable efforts to ensure that an end user is provided with clear and comprehensive information about, and consents to, the storing and accessing of cookies or other information on the end user’s device where such activity occurs in connection with Browsi performance under the Agreement with You.

    1. “PII” means data which, alone, or when combined with other information can be used by either Party to identify a person. You represent and warrant that you will not provide us any PII or any other data that is considered PII. You may provide us with an advertising-specific identifier that can be reset for a device (e.g., Android Advertising ID, IDFA), Precise Location Data and full IP address, but you will not provide us with any device identifier that cannot be reset or any other data that is considered PII.
    2. Transparency:
      1. Publisher must provide end users with accessible terms of service and privacy policy;
      2. Privacy Policies. We will on our site, and you will on Your Properties make accessible a privacy policy that abides by all applicable Laws and we and you will adhere to such privacy policy. Your privacy policy will adequately inform your end users about any information relating to end users that you will provide or is otherwise accessible to us or to any third parties in connection with this Agreement.
      3. Publisher Website  must, in a reasonable manner, disclose to an end user the following:
      4. that Publisher may use third party services for purpose of providing services such as the services provide by Brow.si
      5. If Publisher collects an end user’s information (PII) or share such information with any entity other than the end user, then Publisher must fully, accurately, clearly and conspicuously disclose the type of information collected, the method of collection and obtain the end user’s consent to such collection and/or transmission.
      6. if online behavioral advertising (“OBA”) and/or multi-site data gathering (as defined by the DAA at aboutads.info) is occurring; (x) identify the nature, scope, use of the collection of data gathered; (y) explain how, and for what purpose; (z) provide the end-users with ability to opt-out.
      7. Neither Publisher nor anyone on its behalf will mislead or create an end user’s confusion with regard to the source, owner, purpose, functionality or features of Publisher’s website.
  2. Website Prohibited Content
    1. The following shall apply where applicable and subject to the specific standards set by applicable law, regulation and industry best practices.  Publisher’s Website must not contain, distribute, promote, endorse or facilitate any of the following content or material :
  1. that is used in connection with Prohibited Content. “Prohibited Content” is any content or material that: (i) violates any applicable law, rule or regulation; (ii) promotes violence, discrimination, hatred, peer-to-peer applications, networks or sites, copyright protection circumvention, or unlawful subject matter or activities; (iii) violates any Intellectual Property Right or other proprietary, privacy, contract, or legal right of any third party; or (iv) is defamatory, libelous, deceptive, pornographic or sexually explicit; (v) Content which promotes or glorifies violence, terror, hateful or discriminatory; (vi) Content which is racial, ethnic, political, hate-mongering hate speech (including content that incites hatred or promotes violence against individuals or groups based on race or ethnic origin, religion, disability, gender, age, veteran status, or sexual orientation/gender identity), harassment, bullying, or similar content that advocates harm against an individual or group;(vii) Spyware, malware, hacking/cracking content or other harmful code;(viii) Content that illicitly uses third party’s trademarks, or anything that can be confused with third party’s trademarks;
  2. Materials targeted at or designed to appeal to children under the age of 13;
  3. Content that infringe or violate the rights of others (including copyright, trademark, trade secret, patent, privacy and/or publicity rights) including without limitation content that promote copyright piracy (e.g. the download of unauthorized MP3 files, roms, ‘warez’, emulators, cracks, etc.), live streaming of infringing materials or software pirating (including via P2P file sharing platforms, Bit Torrent platforms, Hotline, One-Click Hoster sites, etc.) or sites that link to any of the above;
    1. Furthermore, the following website will be considered as un-qualified:
      1. Websites that primarily consist of lottery, gambling, sweepstakes, contests, bets, price draws and other games of chance that might be subject to legal restrictions under the applicable law;
      2. Websites that are “under construction” (without prior approved by us);
      3. Websites that perform or solicit incentivized traffic of any kind, including virtual currency, paid4 bonus, co-activations or cash-back websites;
    2. Publisher must not (i) edit, modify, or change the information contained in any advertisement in any case; (ii) edit, modify, or change HTML code in tags provided by Brow.si in any case.

 

  1. Traffic Generation. Neither Publisher  nor any one on its behalf, will generate and/or try to generate and/or be engaged with generating methods for, traffic to Publisher Website by using any of the following:
  1. Fraudulent Practice; “Fraudulent Practice” is any illegal activity including but not limited to the following activities: (a) links to its website from sources that contain, promote or facilitate one or more of the Prohibited Content; (b) automatic Ad refreshes (unless instigated by an end-user page refresh or otherwise agreed to by Brow.si in writing); (c) offering incentives (unless otherwise agreed to by Brow.si in writing); (d) substantially overwriting Ad placements on a third party website; (d) rearrangement of the content on a third party website; or (f) Any misleading or deceptive practices or.
  2. Use artificial means to inflate impressions, conversions and/or clicks, any bots, or automated click and impression generating tools/software  (e.g. click fraud)
  3. click on Publisher own ads;
  4. subscribe to traffic generators;
  5. ask visitors to click on ads to support Publisher’s website;
  6. receive traffic from websites that contain Prohibited Content materials.