Segment and price your ad inventory in real-time with VIEWABILITY PREDICTION
By Browsi | August 19, 2021
No more guessing blindly, no more one-size-fits-all pricing and no more wasted opportunities!
Browsi’s Viewability Prediction solution enables you to leverage real-time viewability predictions to easily segment your inventory into quality tiers and offer buyers the right segment at the optimal price in real time.
✓ Reduce ad waste
✓ Optimize your ad inventory
✓ Hit campaign goals faster
Direct Sales
Identify viewability tiers to create more granular pricing for your Direct orders and then smartly manage your ad inventory to reach your campaign goals faster.
Private Auctions
Give your PMP/PA clients unique offers and build long-term relationships with them to stand out from other publishers.
Open Auctions
Find the optimal floor price per tier for Programmatic auctions instead of having a unified floor price regardless of the viewability tier.
Want to gain control of which demand goes into which viewability tier?
Browsi’s Viewability Prediction will enable you to match high viewability-focused campaigns with real-time high viewable placements and vice versa for low viewability tiers, keeping your impression waste to a minimum.
Latest Articles
-
Why Bad News Gets Clicks (But Doesn’t Always Pay)
We’re naturally drawn to bad news but when it comes to ad dollars, it’s not always so straightforward. Read this article to explore why bad news gets clicks but doesn’t always pay and what really impacts engagement and ad revenue.
View Now -
Why Perplexity AI’s Approach Might Be Its Downfall in the Battle with News Corp
News Corp is accusing Perplexity of using its articles to fuel search results without permission in a move that crosses copyright red lines. In other words, News Corp is saying Perplexity is taking advantage of news content without contributing anything back. This type of accusation isn’t the first and probably not the last in the gray area of AI.
View Now -
The Open Internet and Direct Deals are Making a Quiet Comeback
Since 2021, open programmatic ad spending has barely grown by 3% while the walled gardens - think Google and Amazon - have surged ahead with 10% growth. This gap raises questions about the future of the open internet. But, against this data, there are signs this landscape may become more balanced.
View Now