Webinar Recording – RIP publishers with less than 70% viewability
By Browsi | January 24, 2022
Are you ready for the 2022 viewability trends?
As promised, here is the recording of Wednesday’s webinar on the future of viewability and how to get ready for the 2022 stricter standards.
100+ attendees joined us to hear Nik Keene, Planet Sport’s Chief Product Officer, and our very own Lior Fisher (Co-Founder and VP Product Management) discuss:
- Where the industry is heading with respect to viewability
- How leading publishers are overcoming their viewability challenges
- What publishers can do to better prepare for the 2022 harsher standards
Please feel free to share the recording with your colleagues and do not hesitate to reach out to marketing@browsi.com if you have any questions or if you would like to be featured on one of our next webinars.
Latest Articles
-
Advertisers are Paying for the Problem Everyone Else is Ignoring
In digital advertising, everyone gets paid when an ad is served. Doesn’t matter who saw it. Doesn’t matter if anyone saw it. If there’s an impression logged, someone gets a check. Except one player: the advertiser. And ironically, they’re the only ones with no real control over the system.
View Now -
You’re Not Predicting Behavior – You’re Guessing. Please Stop.
Too often, marketing strategies are built on outdated insights, six-month-old personas, and assumptions dressed up as decisions. The result? Wasted budgets, missed opportunities, and performance that looks great in theory but fails in practice.
View Now -
We Have a Transparency Problem in Advertising – and It’s Getting Ugly
Transparency isn’t a “nice-to-have” anymore — it’s a necessity. We’ve all seen how even the biggest brands can land in the wrong places despite using every tool in the book. The latest Adalytics report makes it clear: the digital advertising ecosystem needs a serious rethink.
View Now