Your Brand New Viewability Dashboard!
By Browsi | October 18, 2022
Understand your inventory breakdown with the new Viewability Dashboard.
You can now easily use the Viewability Prediction Dashboard to identify your quality tiers per specific metrics and allocate and price your inventory accordingly.
Analyze your performance per viewability tier
See how your fill rate, eCPM and CTR correlate with your different viewability tiers. Identify your inventory’s granular value to set a more accurate pricing.
Review your line item type viewability prediction share
Deep dive into your revenue data from all types of providers to find out which one is performing better and leverage these insights to improve your ad revenue.
Follow your viewability prediction share over time
Monitor the shift in your inventory between the viewability tiers over time and trace back the impact of Browsi’s engine and viewability optimization on your viewability.
Looking for insights on how to identify quality tiers and price your inventory accordingly?
Let’s schedule a 15-min call to walk you through our Viewability Prediction Dashboard and how to keep your inventory waste to a minimum!
Latest Articles
-
When Budgets Shrink, Transparency Becomes Power
Today’s media teams aren’t just asked to drive results; they’re asked to defend them. In a market where ad budgets are under the microscope and every dollar must prove its worth, clarity and efficiency win. It’s no longer about spending more — it’s about spending smarter. The brands that can surface waste, double down on what works, and adapt in real time will be the ones that thrive in this new media economy.
View Now -
In Real-Estate and in AdTech – Location is (Almost) Everything
You can have the best ad in the world - high-performing creative, long time in view, shown to an engaged user. But if it’s squeezed between seven other ads on a cluttered page? It’s not going to land. That’s the part we don’t talk about enough. The environment. The layout. The density. The visual noise around the impression. Let’s talk about two under appreciated KPIs that shape that environment.
View Now -
The Open Web Just Got More Transparent (Sort Of)
OpenSincera is a bold step toward greater transparency in MarTech. This free API gives open access to inventory data across the web, signaling a shift toward more informed planning and smarter decision-making. But how far does this visibility really go - and what comes next for advertisers, publishers, and the open web?
View Now