5 ways to Improve ad viewability (and your revenues with it)
Ad viewability is a significant metric, when it comes to online and mobile advertising [...]
The cost and process of optimizing viewability per page [infographic]
Viewability is not a challenge for advertisers… all they need is to ask for it and track it [...]
Don’t miss out! Some key tactics to overcome your day-to-day challenges
Online publishers plate is full, no doubt about that [...]
Will ads.txt succeed on its mission to stop domain spoofing?
Although domain spoofing has been around for some time, there is still an alarmingly high number of unauthorized sites pretending to be premium publishers [...]
The new cookie monsters on the block
Cookies are a double-edged sword. The small text file helps servers identify you and serve as a useful tool that has become a fundamental part of browsing the web [...]
Browsi 101 guide for lazy loading ads
Lazy loading content is basically a way to withhold loading elements to the page until users arrive closer to the area where the element needs to be inserted [...]
Confused by the 30% Ad Density Standard? See how to Get Ready
Google has announced that native ad-blocking will go live on its popular Chrome browser starting February 15, 2018. While advertising helps support organizations and content of all shapes and sizes, the search engine explained that the online ad experience is at times a negative influence on consumer expectations and experiences [...]
Pricing Viewability: The Shift from Placement to Ad Call
Viewability is a key metric in our industry today [...]
IVT and Publishers: A Focused Approach – whitepaper by Browsi and Dr. Augustine Fou
While core use-cases for putting AI behind ad inventory are to increase viewability, scale and programmatic cpms – and reducing wasted impressions to viewable campaigns – an exciting byproduct is the drastic reduction of Fraud/IVT [...]
Real-Time Tracking of User Behaviour to Reduce IVT in your Ad Inventory
Publishers are often faced with two major challenges when it comes to invalid traffic (IVT): How to measure it and how to reduce it [...]