Don’t leave money on the table: top 6 mobile website monetization tactics
Today, with mobile usage overtaking desktop usage, online publishers understand more than ever, that having a mobile presence is not a priority […]
Today, with mobile usage overtaking desktop usage, online publishers understand more than ever, that having a mobile presence is not a priority […]
Ad viewability is a significant metric, when it comes to online and mobile advertising […]
Viewability is not a challenge for advertisers… all they need is to ask for it and track it […]
Online publishers plate is full, no doubt about that […]
Although domain spoofing has been around for some time, there is still an alarmingly high number of unauthorized sites pretending to be premium publishers […]
Cookies are a double-edged sword. The small text file helps servers identify you and serve as a useful tool that has become a fundamental part of browsing the web […]
Lazy loading content is basically a way to withhold loading elements to the page until users arrive closer to the area where the element needs to be inserted […]
Google has announced that native ad-blocking will go live on its popular Chrome browser starting February 15, 2018. While advertising helps support organizations and content of all shapes and sizes….
Viewability is a key metric in our industry today […]
Publishers are often faced with two major challenges when it comes to invalid traffic (IVT): How to measure it and how to reduce it […]
The legendary media mogul Sumner Redstone famously coined the phrase, “Content is king,” by which he meant that the content itself would always be more important than the channel or platform…
Critical. As programmatic reigns in our current state of affairs, Private Marketplaces (PMPs) and achieving tough viewability requirements gain new importance in maximizing revenue potential […]