The ongoing clashes between revenue, product, and editorial teams are painful to say the least. It doesn’t have to be this way.
Learn how to respect readers’ privacy and provide a personalized user experience without jeopardizing revenue.
Revenue, product, and editorial teams are in a continuous battle over what appear to be conflicting needs.
On June 15, 2021, Google finally started rolling out its latest update to how it tracks and measures user experience (UX) across the web, called Core Web Vitals.
Mobile Web usage is booming, which is great, but its prosperity has also opened a Pandora’s Box of challenges for Mobile Web publishers.
The shift from desktop to mobile web has made the website homepage almost redundant. As you know, most mobile web users reach your site directly, through a social network…
Scott Kirsner recently published an article at Harvard Business Review on the troublesome juncture between embracing innovation and executing on implementation
Native ads have been a hot topic in the advertising marketplace for a while now […]
In 2015, Google started experimenting with a mobile web only index […]
The IAB has recently released a new ad portfolio draft, that was open for public comments until December 22 […]
You could say that Ad Blockers have proven to be a real pain for publishers – but that would be an understatement […]
With the immense growth and popularity of the mobile web industry, new technologies and innovations are introduced daily […]