Principles of implementing 3rd party technology for publishers
Scott Kirsner recently published an article at Harvard Business Review on the troublesome juncture between embracing innovation and executing on implementation
The native advertising train has left the station – are you on It?
Native ads have been a hot topic in the advertising marketplace for a while now […]
Google search index prioritizes mobile – what should you do about it?
In 2015, Google started experimenting with a mobile web only index […]
Everything you need to know about IAB’s new ad portfolio
The IAB has recently released a new ad portfolio draft, that was open for public comments until December 22 […]
How you should deal with ad blockers- the most recent industry headache
You could say that Ad Blockers have proven to be a real pain for publishers – but that would be an understatement […]
Digital tools to boost performance of mobile publishers
With the immense growth and popularity of the mobile web industry, new technologies and innovations are introduced daily […]
Don’t leave money on the table: top 6 mobile website monetization tactics
Today, with mobile usage overtaking desktop usage, online publishers understand more than ever, that having a mobile presence is not a priority […]
5 ways to Improve ad viewability (and your revenues with it)
Ad viewability is a significant metric, when it comes to online and mobile advertising […]
The cost and process of optimizing viewability per page [infographic]
Viewability is not a challenge for advertisers… all they need is to ask for it and track it […]
Don’t miss out! Some key tactics to overcome your day-to-day challenges
Online publishers plate is full, no doubt about that […]
Will ads.txt succeed on its mission to stop domain spoofing?
Although domain spoofing has been around for some time, there is still an alarmingly high number of unauthorized sites pretending to be premium publishers […]
The new cookie monsters on the block
Cookies are a double-edged sword. The small text file helps servers identify you and serve as a useful tool that has become a fundamental part of browsing the web […]