Principles of implementing 3rd party technology for publishers
Scott Kirsner recently published an article at Harvard Business Review on the troublesome juncture between embracing innovation and executing on implementation
Scott Kirsner recently published an article at Harvard Business Review on the troublesome juncture between embracing innovation and executing on implementation
Native ads have been a hot topic in the advertising marketplace for a while now […]
In 2015, Google started experimenting with a mobile web only index […]
The IAB has recently released a new ad portfolio draft, that was open for public comments until December 22 […]
You could say that Ad Blockers have proven to be a real pain for publishers – but that would be an understatement […]
With the immense growth and popularity of the mobile web industry, new technologies and innovations are introduced daily […]
Today, with mobile usage overtaking desktop usage, online publishers understand more than ever, that having a mobile presence is not a priority […]
Ad viewability is a significant metric, when it comes to online and mobile advertising […]
Viewability is not a challenge for advertisers… all they need is to ask for it and track it […]
Online publishers plate is full, no doubt about that […]
Although domain spoofing has been around for some time, there is still an alarmingly high number of unauthorized sites pretending to be premium publishers […]
Cookies are a double-edged sword. The small text file helps servers identify you and serve as a useful tool that has become a fundamental part of browsing the web […]