Ad inventory optimization, Publishers | 3 min read

Why Bad News Gets Clicks (But Doesn’t Always Pay)

We’re naturally drawn to bad news but when it comes to ad dollars, it’s not always so straightforward. Read this article to explore why bad news gets clicks but doesn’t always pay and what really impacts engagement and ad revenue.

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  • Why Bad News Gets Clicks (But Doesn’t Always Pay)

    We’re naturally drawn to bad news but when it comes to ad dollars, it’s not always so straightforward. Read this article to explore why bad news gets clicks but doesn’t always pay and what really impacts engagement and ad revenue.

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  • Why Perplexity AI’s Approach Might Be Its Downfall in the Battle with News Corp

    News Corp is accusing Perplexity of using its articles to fuel search results without permission in a move that crosses copyright red lines. In other words, News Corp is saying Perplexity is taking advantage of news content without contributing anything back. This type of accusation isn’t the first and probably not the last in the gray area of AI.

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  • The Open Internet and Direct Deals are Making a Quiet Comeback

    Since 2021, open programmatic ad spending has barely grown by 3% while the walled gardens - think Google and Amazon - have surged ahead with 10% growth. This gap raises questions about the future of the open internet. But, against this data, there are signs this landscape may become more balanced.

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  • Ad Blockers Are No Longer the Problem They Used to Be

    Today, according to recent stats, 31.5% of internet users globally use ad blockers at least occasionally. While most traffic now comes from mobile devices, desktop still dominates ad blocking. This, of course, comes with considerable cost implications. Just this year, the popular use of ad blockers is estimated to cost publishers $54 billion in lost advertising revenue. But the situation isn’t as bad as it once was. Ad blocking is no longer a massive problem for publishers.

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  • Attention is Officially Becoming The New Tradable Currency

    The days of vague attention metrics are officially over. The Media Rating Council (MRC) and The Interactive Advertising Bureau (IAB) are finally teaming up to standardize attention measurement, marking a significant milestone in the publishing industry. At this stage accreditation guidelines are expected to roll out in early 2025, this is huge news for publishers, and it’s happening just in time.

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  • Condé Nast’s Deal with OpenAI: Is History Just Repeating Itself?

    In a move that signals a potential shift in the media landscape, Condé Nast licensed content to OpenAI to fuel ChatGPT and SearchGPT. This would be content from leading brands under Condé Nast, such as GQ, The New Yorker, Vanity Fair, and Vogue.

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  • Court Rules: Google Has an Illegal Grip on the Search Market

    Google Has an Illegal Grip on the Search Market As if the judge’s siding with the Department of Justice (DOJ) isn’t bad enough for Google, some of the evidence against the trust came from where nobody expected, its own witnesses in the trial.

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  • Will AI Kill Your Traffic? Probably.

    OpenAI just dropped something big - meet SearchGPT, the all-new search prototype based on artificial intelligence. While still in the testing phase, SearchGPT might be the new Google, but with a twist. SearchGPT wants to redefine the search experience and deliver AI-powered results to search queries that are free of ads and more user-friendly.

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  • Google’s Cookie U-Turn Won’t Save You: Keep Prepping

    So, after bracing for impact and preparing to say goodbye to third party cookies, Google changed its position. Instead of removing third party cookies altogether, an opt-in dialog will be rolling out for users. What does this mean for publishers?

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  • Demystifying ad density: the untapped revenue opportunities that are overlooked

    While there is no one-size-fits-all approach to ad density, striking the right balance is essential for maximizing revenue while ensuring a positive user experience.

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  • Navigating the 2024 U.S. Publishing Landscape

    The U.S. publishing industry in 2024 presents a dynamic and challenging environment characterized by technological innovation and regulatory complexity.

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  • Do NOT make me choose between a great UX and boosting my revenue!!

    The ongoing clashes between revenue, product, and editorial teams are painful to say the least. It doesn’t have to be this way.

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