Segment and price your ad inventory in real-time with VIEWABILITY PREDICTION
No more guessing blindly, no more one-size-fits-all pricing and no more wasted opportunities!
Browsi
Case studies
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Segment and price your ad inventory in real-time with VIEWABILITY PREDICTION
No more guessing blindly, no more one-size-fits-all pricing and no more wasted opportunities!
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Google Search Ramps Up Penalties for Slow, Annoying Websites
Sites that load faster and avoid moving elements during loading will appear higher in search results—provided they are still relevant
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Why your ad inventory could be hurting your Google ranking, and what you can do about it
On June 15, 2021, Google finally started rolling out its latest update to how it tracks and measures user experience (UX) across the web, called Core Web Vitals.
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The #1 reason for your CLS score rise
To properly understand which sites offer the best UX for their visitors, Google came up with a new set of metrics and signals - Core Web Vitals.
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Viewability metrics: here’s what you should be looking at
Mastering ad viewability starts by understanding all the metrics associated with viewability.
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What is a good viewability rate?
When can a publisher say they've gotten a decent viewability rate?
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Resolving the conflict between the ad inventory and the UX
The battle between AdOps & UX is over! But where was the conflict? And how was it solved? Let’s take it step by step.
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Delivering premium ad inventory like a pro: The 2021 guide
Delivering premium inventory in 2021: What does it mean and what can you do to move the needle?
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Viewability measurement – here’s how it’s done
This post will shed light on how viewability is measured, what the MRC guidelines state, and where things sometimes get tricky
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Programmatic viewability – you can do better
Here’s a fun fact: your programmatic viewability could be doing a lot better and you know it. You’d love to squeeze in a little extra juice out of it, but with direct campaigns and the promise of at least 70% viewability hanging over your head, most of your time is spent optimizing [...]
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A rockstar publisher’s guide to better ad viewability
Five years ago, viewability became a baseline for all impression-based metrics for advertisers. Ever since, publishers' accountability for their ad inventory is on the rise. At the most basic level, measuring viewability helps advertisers understand if each ad that was called for on a page [...]
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Viewability and ad scale – how to achieve a perfect equilibrium?
Mobile Web usage is booming, which is great, but its prosperity has also opened a Pandora’s Box of challenges for Mobile Web publishers.
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