Viewability measurement – here’s how it’s done
This post will shed light on how viewability is measured, what the MRC guidelines state, and where things sometimes get tricky
Asaf Shamly CEO & Co-Founder
Case studies
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Viewability measurement – here’s how it’s done
This post will shed light on how viewability is measured, what the MRC guidelines state, and where things sometimes get tricky
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Programmatic viewability – you can do better
Here’s a fun fact: your programmatic viewability could be doing a lot better and you know it. You’d love to squeeze in a little extra juice out of it, but with direct campaigns and the promise of at least 70% viewability hanging over your head, most of your time is spent optimizing [...]
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A rockstar publisher’s guide to better ad viewability
Five years ago, viewability became a baseline for all impression-based metrics for advertisers. Ever since, publishers' accountability for their ad inventory is on the rise. At the most basic level, measuring viewability helps advertisers understand if each ad that was called for on a page [...]
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Viewability and ad scale – how to achieve a perfect equilibrium?
Mobile Web usage is booming, which is great, but its prosperity has also opened a Pandora’s Box of challenges for Mobile Web publishers.
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Discover viewability metrics per page with Browsi’s article cards
The shift from desktop to mobile web has made the website homepage almost redundant. As you know, most mobile web users reach your site directly, through a social network...
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Principles of implementing 3rd party technology for publishers
Scott Kirsner recently published an article at Harvard Business Review on the troublesome juncture between embracing innovation and executing on implementation
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The native advertising train has left the station – are you on It?
Native ads have been a hot topic in the advertising marketplace for a while now [...]
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Google search index prioritizes mobile – what should you do about it?
In 2015, Google started experimenting with a mobile web only index [...]
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Everything you need to know about IAB’s new ad portfolio
The IAB has recently released a new ad portfolio draft, that was open for public comments until December 22 [...]
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How you should deal with ad blockers- the most recent industry headache
You could say that Ad Blockers have proven to be a real pain for publishers – but that would be an understatement [...]
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Digital tools to boost performance of mobile publishers
With the immense growth and popularity of the mobile web industry, new technologies and innovations are introduced daily [...]
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Don’t leave money on the table: top 6 mobile website monetization tactics
Today, with mobile usage overtaking desktop usage, online publishers understand more than ever, that having a mobile presence is not a priority [...]
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