Webinar Recording – RIP publishers with less than 70% viewability
As promised, here is the recording of Wednesday's webinar on the future of viewability and how to get ready for the 2022 stricter standards.
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Case studies
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Webinar Recording – RIP publishers with less than 70% viewability
As promised, here is the recording of Wednesday's webinar on the future of viewability and how to get ready for the 2022 stricter standards.
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Balancing revenue and user experience doesn’t need to be mission impossible
Revenue, product, and editorial teams are in a continuous battle over what appear to be conflicting needs.
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Segment and price your ad inventory in real-time with VIEWABILITY PREDICTION
No more guessing blindly, no more one-size-fits-all pricing and no more wasted opportunities!
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Google Search Ramps Up Penalties for Slow, Annoying Websites
Sites that load faster and avoid moving elements during loading will appear higher in search results—provided they are still relevant
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Why your ad inventory could be hurting your Google ranking, and what you can do about it
On June 15, 2021, Google finally started rolling out its latest update to how it tracks and measures user experience (UX) across the web, called Core Web Vitals.
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The #1 reason for your CLS score rise
To properly understand which sites offer the best UX for their visitors, Google came up with a new set of metrics and signals - Core Web Vitals.
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Viewability metrics: here’s what you should be looking at
Mastering ad viewability starts by understanding all the metrics associated with viewability.
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What is a good viewability rate?
When can a publisher say they've gotten a decent viewability rate?
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Resolving the conflict between the ad inventory and the UX
The battle between AdOps & UX is over! But where was the conflict? And how was it solved? Let’s take it step by step.
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Delivering premium ad inventory like a pro: The 2021 guide
Delivering premium inventory in 2021: What does it mean and what can you do to move the needle?
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Viewability measurement – here’s how it’s done
This post will shed light on how viewability is measured, what the MRC guidelines state, and where things sometimes get tricky
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Programmatic viewability – you can do better
Here’s a fun fact: your programmatic viewability could be doing a lot better and you know it. You’d love to squeeze in a little extra juice out of it, but with direct campaigns and the promise of at least 70% viewability hanging over your head, most of your time is spent optimizing [...]
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