Today’s media teams aren’t just asked to drive results; they’re asked to defend them. In a market where ad budgets are under the microscope and every dollar must prove its worth, clarity and efficiency win. It’s no longer about spending more — it’s about spending smarter. The brands that can surface waste, double down on what works, and adapt in real time will be the ones that thrive in this new media economy.
While there is no one-size-fits-all approach to ad density, striking the right balance is essential for maximizing revenue while ensuring a positive user experience.
The U.S. publishing industry in 2024 presents a dynamic and challenging environment characterized by technological innovation and regulatory complexity.
The ongoing clashes between revenue, product, and editorial teams are painful to say the least. It doesn’t have to be this way.
Learn how to respect readers’ privacy and provide a personalized user experience without jeopardizing revenue.
Revenue, product, and editorial teams are in a continuous battle over what appear to be conflicting needs.
On June 15, 2021, Google finally started rolling out its latest update to how it tracks and measures user experience (UX) across the web, called Core Web Vitals.
Mobile Web usage is booming, which is great, but its prosperity has also opened a Pandora’s Box of challenges for Mobile Web publishers.
The shift from desktop to mobile web has made the website homepage almost redundant. As you know, most mobile web users reach your site directly, through a social network…
Scott Kirsner recently published an article at Harvard Business Review on the troublesome juncture between embracing innovation and executing on implementation
Native ads have been a hot topic in the advertising marketplace for a while now […]
In 2015, Google started experimenting with a mobile web only index […]
