Demystifying ad density: the untapped revenue opportunities that are overlooked
While there is no one-size-fits-all approach to ad density, striking the right balance is essential for maximizing revenue while ensuring a positive user experience.
Navigating the 2024 U.S. Publishing Landscape
The U.S. publishing industry in 2024 presents a dynamic and challenging environment characterized by technological innovation and regulatory complexity.
Do NOT make me choose between a great UX and boosting my revenue!!
The ongoing clashes between revenue, product, and editorial teams are painful to say the least. It doesn’t have to be this way.
Webinar Recording – Delivering a Personalized UX in a Cookieless World
Learn how to respect readers’ privacy and provide a personalized user experience without jeopardizing revenue.
Balancing revenue and user experience doesn’t need to be mission impossible
Revenue, product, and editorial teams are in a continuous battle over what appear to be conflicting needs.
Why your ad inventory could be hurting your Google ranking, and what you can do about it
On June 15, 2021, Google finally started rolling out its latest update to how it tracks and measures user experience (UX) across the web, called Core Web Vitals.
Viewability and ad scale – how to achieve a perfect equilibrium?
Mobile Web usage is booming, which is great, but its prosperity has also opened a Pandora’s Box of challenges for Mobile Web publishers.
Discover viewability metrics per page with Browsi’s article cards
The shift from desktop to mobile web has made the website homepage almost redundant. As you know, most mobile web users reach your site directly, through a social network…
Principles of implementing 3rd party technology for publishers
Scott Kirsner recently published an article at Harvard Business Review on the troublesome juncture between embracing innovation and executing on implementation
The native advertising train has left the station – are you on It?
Native ads have been a hot topic in the advertising marketplace for a while now […]
Google search index prioritizes mobile – what should you do about it?
In 2015, Google started experimenting with a mobile web only index […]
Everything you need to know about IAB’s new ad portfolio
The IAB has recently released a new ad portfolio draft, that was open for public comments until December 22 […]