ChatGPT Shopping quietly introduced a massive shift: AI is becoming the new storefront. Discovery, comparison, and checkout now happen inside a single conversation – no website required. For advertisers, this means visibility depends on how well their message can be interpreted, ranked, and surfaced by AI systems that control attention.
The GPT-5 rollout quietly exposed how much defaults shape trust, perception, and engagement. When technology changes without context, even progress can feel like loss. In AI and advertising alike, it’s a reminder that the way we present intelligence — not just how we build it — determines what people understand, value, and believe.
In sales, competitive intelligence became second nature — the reason teams know why deals were won or lost. Advertisers, on the other hand, are still optimizing in the dark. It’s time to bring the same discipline to marketing, and finally see beyond surface-level metrics.
AI is rewriting the attention economy. Perplexity’s “citations, not clicks” payouts and Cloudflare’s pay-per-crawl model mark a new phase where platforms set the rules of visibility. Unless brands and agencies demand clarity, control, and real behavioral signals, performance will be optimized to interfaces, not outcomes.
Today’s media teams aren’t just asked to drive results; they’re asked to defend them. In a market where ad budgets are under the microscope and every dollar must prove its worth, clarity and efficiency win. It’s no longer about spending more — it’s about spending smarter. The brands that can surface waste, double down on what works, and adapt in real time will be the ones that thrive in this new media economy.
While there is no one-size-fits-all approach to ad density, striking the right balance is essential for maximizing revenue while ensuring a positive user experience.
The U.S. publishing industry in 2024 presents a dynamic and challenging environment characterized by technological innovation and regulatory complexity.
The ongoing clashes between revenue, product, and editorial teams are painful to say the least. It doesn’t have to be this way.
Learn how to respect readers’ privacy and provide a personalized user experience without jeopardizing revenue.
Revenue, product, and editorial teams are in a continuous battle over what appear to be conflicting needs.
On June 15, 2021, Google finally started rolling out its latest update to how it tracks and measures user experience (UX) across the web, called Core Web Vitals.
Mobile Web usage is booming, which is great, but its prosperity has also opened a Pandora’s Box of challenges for Mobile Web publishers.
