The legendary media mogul Sumner Redstone famously coined the phrase, “Content is king,” by which he meant that the content itself would always be more important than the channel or platform…
Critical. As programmatic reigns in our current state of affairs, Private Marketplaces (PMPs) and achieving tough viewability requirements gain new importance in maximizing revenue potential […]
There is no doubt that we are currently in the midst of possibly the biggest crisis most of us have ever seen […]
Meeting viewability targets has long been one of the biggest challenges facing publishers, and with good reason: Advertisers don’t want to waste their online marketing budget …
GeoEdge and Browsi Have Partnered to Bring Publishers Breakthrough Strategies for Smarter Ad Inventory Optimization! […]
There was a time not too long ago when publishers in the digital media space relied almost entirely on selling ads to generate revenue[…]
A growing number of publishers using Google AdSense and Ad Exchange have been penalized over the last six months for running afoul of Google’s Confirmed …
