Real-Time Tracking of User Behaviour to Reduce IVT in your Ad Inventory
Publishers are often faced with two major challenges when it comes to invalid traffic (IVT): How to measure it and how to reduce it […]
9 Ways Content Structure Can Maximize Ad Inventory Performance
The legendary media mogul Sumner Redstone famously coined the phrase, “Content is king,” by which he meant that the content itself would always be more important than the channel or platform…
How important is Viewability to PMPs… Today?
Critical. As programmatic reigns in our current state of affairs, Private Marketplaces (PMPs) and achieving tough viewability requirements gain new importance in maximizing revenue potential […]
Publishers: The Light at the End of the Coronavirus Tunnel
There is no doubt that we are currently in the midst of possibly the biggest crisis most of us have ever seen […]
Optimizing Viewability Per Page – Manual vs. Real-Time Process [Infographic]
Meeting viewability targets has long been one of the biggest challenges facing publishers, and with good reason: Advertisers don’t want to waste their online marketing budget …
How to Boost Ad Inventory Performance with Smart Optimization
GeoEdge and Browsi Have Partnered to Bring Publishers Breakthrough Strategies for Smarter Ad Inventory Optimization! […]
How Subscription Models Can Actually Boost Ad Revenue
There was a time not too long ago when publishers in the digital media space relied almost entirely on selling ads to generate revenue[…]
Here’s How Automated Optimization Prevents Google’s Confirmed Click Penalty
A growing number of publishers using Google AdSense and Ad Exchange have been penalized over the last six months for running afoul of Google’s Confirmed …