Revenue | 7 min read
How Subscription Models Can Actually Boost Ad Revenue
There was a time not too long ago when publishers in the digital media space relied almost entirely on selling ads to generate revenue[...]
Asaf Shamly CEO & Co-Founder
Case studies
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How Subscription Models Can Actually Boost Ad Revenue
There was a time not too long ago when publishers in the digital media space relied almost entirely on selling ads to generate revenue[...]
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Here’s How Automated Optimization Prevents Google’s Confirmed Click Penalty
A growing number of publishers using Google AdSense and Ad Exchange have been penalized over the last six months for running afoul of Google’s Confirmed ...
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Measuring Viewability and IVT? You’re being manipulated.
We’ve partnered with Dr. Augustine Fou, an ad fraud expert and thought leader in the advertising industry, to show why viewability and IVT are not enough when measuring impressions.
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