Ad Blockers Are No Longer the Problem They Used to Be

Asaf Shamly on September 25, 2024

Today, according to recent stats, 31.5% of internet users globally use ad blockers at least occasionally. While most traffic now comes from mobile devices, desktop still dominates ad blocking. This, of course, comes with considerable cost implications. Just this year, the popular use of ad blockers is estimated to cost publishers $54 billion in lost advertising revenue. But the situation isn’t as bad as it once was. Ad blocking is no longer a massive problem for publishers.

Attention is Officially Becoming The New Tradable Currency

Lior Fisher on September 19, 2024

The days of vague attention metrics are officially over. The Media Rating Council (MRC) and The Interactive Advertising Bureau (IAB) are finally teaming up to standardize attention measurement, marking a significant milestone in the publishing industry. At this stage accreditation guidelines are expected to roll out in early 2025, this is huge news for publishers, and it’s happening just in time.

Will AI Kill Your Traffic? Probably.

Lior Fisher on September 4, 2024

OpenAI just dropped something big – meet SearchGPT, the all-new search prototype based on artificial intelligence. While still in the testing phase, SearchGPT might be the new Google, but with a twist. SearchGPT wants to redefine the search experience and deliver AI-powered results to search queries that are free of ads and more user-friendly.