How TMZ delivered a premium ad inventory while improving their UX

TMZ leveraged AI to create personalized ad experiences and as a result saw an uplift in all of their KPIs, from an increase in revenue (+94% viewability, +43% eCPM) to a boost in UX (+2% user engagement, +3% time on page, +10% scroll depth).   The opportunity TMZ, an acronym for thirty-mile zone, was founded …

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  • How TMZ delivered a premium ad inventory while improving their UX

    TMZ leveraged AI to create personalized ad experiences and as a result saw an uplift in all of their KPIs, from an increase in revenue (+94% viewability, +43% eCPM) to a boost in UX (+2% user engagement, +3% time on page, +10% scroll depth).   The opportunity TMZ, an acronym for thirty-mile zone, was founded …

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  • The Stampen Media story: uplifting user experience & revenue together

    Stampen Media, one of Sweden’s largest newspaper owners, chose Browsi to improve UX and revenue and create personalized ad experiences for its site Bohuslaningen.se. The result? A significant RPM uplift of $0.77 and a viewability rate that surpassed 60%.   The opportunity Stampen Media stands as a major pillar in the Swedish media landscape, owning …

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  • Elevating TheSoul with Browsi: a story of remarkable uplifts and maintained UX

    Aiming high with a 20% target for RPM uplift and a firm stance on maintaining over 55% viewability without compromising UX, TheSoul teamed up with Browsi. The duo not only smashed the RPM target with a 34% uplift, but they also achieved a remarkable 293% ROI, keeping the user experience soulfully enriched and viewability firmly …

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  • Adapex’s transformation with Browsi: balancing elevated revenue and UX

    Adapex, a monetization leader with a diverse portfolio, aimed to boost its RPM by 10% and maintain a minimum 60% viewability threshold. Partnering with Browsi, they not only achieved a 34% RPM uplift, a 2% increase in viewability, and a 34% jump in CTR, but also successfully kept UX KPIs stable.   The opportunity Adapex …

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  • Revolutionizing video ad performance for a large US publisher

    Once upon a digital age, Browsi waved its magic wand for a top US publisher, transforming video ad pumpkins into carriages of gold. The spell? A 568% CPM increase and a viewability rate consistently above 70%.   The opportunity A large US publisher, with approximately 30 million pageviews per month and a strong presence in …

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  • AdProfit’s success with Browsi: enhancing revenue while preserving UX

    AdProfit, a Swedish monetization company, collaborated with Browsi on five of their domains. The result? A remarkable 19% uplift in revenue, while maintaining an optimal user experience.   The opportunity Meet AdProfit: Sweden’s monetization maestro juggling more than 50 world-class publishers like a pro, specializing in the Business and Finance verticals. Their plate is filled with …

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  • How personalized ad layouts improve performance and user experience

    In order to demonstrate the correlation between personalized ad layouts and uplifts in KPIs, we observed the most viewed articles of one of the US’s leading publishers for an entire day in June 2021.  All metrics were improved across the board. Performance metrics +11% ads per page +38% viewability  – increased to 80%! -55% invalid …

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  • How the Kobe Shimbun increased its viewability by 46% with machine learning

    “Using Browsi we’re striking a perfect balance between content and ads – and seeing an increase in revenue while at it! This wouldn’t be possible through manual efforts. It’s rare to have both revenue and editorial teams rooting for the same solution. Can’t believe how easy it was to incorporate such a groundbreaking solution to …

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  • How an AI-powered ad inventory increased Hearst Newspapers’ mobile CPMs by 30%-50%

    “We’ve been in partnership with Browsi since 2017, I’m pleased with the attention provided and willingness to work within our business needs. Introducing AI to the process of optimizing our ad inventory has helped us take our advertising game to the next level. We didn’t believe it’s possible to increase viewability and CPMs so dramatically. …

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  • How ynet delivers 75% viewability without losing impressions

    “There is little if any time to react manually to the way users interact with unique Mobile Web and app pages. The speed of media and content creation at Ynet requires a real-time solution to meet industry demands around viewability, and with constant changes among those demands, we needed a scalable, flexible solution for the …

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  • Terra discovered 23% additional viewable impressions with AI

    “On the revenue side, Browsi is very good because we are making money in a way that we were not making money before. That simple. It’s 100% incremental and we do not have to sacrifice any other space. Browsi delivers the experience to the user in a friendly way and the performance of our portal …

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  • Futbol Sites increases its ad inventory RPM by 43% with Browsi’s Inventory OS

    “Browsi is an impressive and innovative company, with smart and solid technology and with great talent in terms of account management and customer service. These people are always looking at how to improve performance using Browsi’s AI, which makes our pages generate incremental revenue.” Headquarters: Buenos Aires, Argentina & Miami, Florida, USA Company Size: 110 …

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